Monday competitor review. Someone shares a screenshot: a big red number on a rival’s homepage. Same as last week. And the week before.
“They’re everywhere with it. Should we match?”
Here’s the trap. The review counts what it sees. If you saw a coupon three times, your competitor posted it three times. That shows how much they’re pushing it. It doesn’t show that anyone wanted it.
Sometimes a promo repeats because it works. Sometimes it repeats because it doesn’t and nobody has a better idea. From the screenshot, you can’t tell.
We see the same pattern in German retail right now. Ahead of Black Friday, the strongest search ads mostly aren’t the ones shouting a price. They show the product, the use, the reason to buy.
Before Black Week, add one column to your competitor review:
- Seen
- how often the promo shows up.
- Answered
- how the audience responded.
Don’t automatically match a discount unless it has an “answered” next to it.
When it does, check what actually won: the percentage, or the format around it?
It’s one column, not a new process. Your margin will notice first.
More info: www.novuter.com/blackweek
Seen or answered: which one does your Monday review track?
Talk to us about your segment before Black Week starts on Singles Day, 11 November.
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