Your Black Week plan has been set for weeks. The market isn’t sticking to it.
We replayed Black Friday 2025. Three lessons for retailers:
And it starts in paid. By early October, 3x more brands in our panel are already advertising Black Friday. In the feed, you see almost none of it yet.
In the organic feed, discount posts doubled their share during Black Week, while their response fell to about half of its autumn level. More percent off no longer buys attention.
In three segments, retailers and brands only overtook their competitors on the first Advent weekend, with a theme hardly anyone had claimed.
The leadership question
So the leadership question isn’t whether the plan is good.
It’s this: who in your morning meeting decides every day what changes today, and based on what?
Your dashboard shows what happened at your company yesterday. Not what the market is doing today.
Black Week Live
Black Week Live brings this into your morning meeting: 17 mornings from 11 Nov to 1 Dec. Push now, Watch, Don’t chase for your segment and your competitors, plus up to three moves for homepage, paid and CRM.
No new tool, no data delivery.
See your Black Friday 2025 from the outside.
One page, five minutes: we replay Black Friday 2025 for your segment and your competitors. Book a call, or comment “Replay” on LinkedIn.
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