Top‑Posts Repository
Find, save and adapt winning narratives from leaders and competitors.
Great ideas don’t need to start from scratch. The **Top-Posts Repository** is your living library of what’s working right now across leaders, competitors, and suppliers—so you can find, save, and adapt winning narratives in minutes. MarketWatch curates top posts and campaigns, adds an **AI explanation of why they worked**, and lets you turn the best ideas into tasks with copy/keyword suggestions you can ship fast.
What it is (and why it’s different)
- Curated by impact, not hype. MarketWatch tracks brand communications and the **amount and type of response** they generate—so you see evidence, not just virality.
- Category-true coverage. Build panels from leaders, competitors, and suppliers—with alerts by product/category/campaign—so your repository reflects the market you actually fight in.
- AI interpretation built-in. Each candidate comes with a plain-English read on theme, angle, format, and likely “why it worked.”
- From library to launch. Create tasks from your top candidates and use **AI recommendations** for title, text, and keywords to fit your brand.
Bottom line: it’s a **translation machine** from market proof → brand-right action.
How teams use the Repository (weekly rhythm)
- Search & sort for the best patterns.
Start with “Find the most promising posts & campaigns.” Sort by ratings (yours + community), then filter by campaign type or keywords to match current priorities. Save favorites to your workspace.
- Read the “why it worked.”
Open a candidate’s **AI interpretation** to capture the narrative pattern (e.g., heritage×innovation, problem→promise→proof), format (short video, UGC, carousels), and proof points that drove response.
- Adapt with guardrails.
Click **Create task**. MarketWatch pre-fills title/copy/keyword suggestions so you keep the winning idea but speak in your voice. Push to your Fast-Lane or Pulse plan.
- Measure, then recycle winners.
MarketWatch measures response and feeds results back into the learning loop—your repository gets smarter as you ship.
What “good” looks like inside Top-Posts
- Leader moves. Your panel of 600+ brands reveals repeatable angles from category leaders (e.g., “member-first early access,” “heritage craft × modern twist”). Use them as templates, not scripts.
- Competitor counter-angles. Alerts flag competitor pushes; the repository shows which posts actually moved the needle—where to flank (channel or message).
- Supplier synergy. Supplier campaigns that resonate can be co-opted into retail stories (co-op funds, bundles, “complete-the-look”). Panels make these easy to spot.
Templates you can copy (and adapt in minutes)
A) Heritage × Innovation (premium categories)
- Headline: “[Iconic element], re-imagined for [today].”
- Body: 2 lines of craft/proof + social proof snippet.
- Channels: Homepage hero + newsletter; social for reach.
Use Top-Posts to find proof patterns and successful formats; apply AI title/copy/keyword suggestions to localize.
B) Member-First Early Access (retail peaks)
- Headline: “48-hour inside track for members.”
- Body: Limited window, curated picks, low-to-moderate discount.
- Channels: Email/app + gated homepage module; social teaser.
This angle often wins in noisy weeks where **owned channels carry conversion**.
C) Problem → Promise → Proof (mid-funnel)
- Headline: “The [friction] you told us about—fixed.”
- Body: 1× benefit + 1× proof (rating/demo).
- Channels: SEO article + short video + email block.
Pick candidates with strong engagement of this structure; adapt copy via AI assist.
From repository to revenue (48-hour path)
- Morning —
- Your Top-Posts view shows a low-competition pattern rising across your panel; AI interpretation calls out the winning angle and format. You create a task directly from the card.
- Same day —
- Channel owners adapt titles/CTAs with AI suggestions and schedule a **2-Day Fast-Lane** burst; merchandising adds a micro-assortment if relevant.
- Day 2–3 —
- MarketWatch measures response; winners roll into your **28-Day Pulse** for cross-channel amplification.
This “find → adapt → ship → learn” loop is why teams see higher ROI and better quality contacts when they work from the repository instead of brainstorming cold.
Governance (so speed stays accountable)
If a move involves budget or margin, route it through a **Decision Board**: map the opportunity, run a **potential simulation** (revenue/profit/risk), then approve and execute. Your Top-Posts task becomes a traceable, numbers-backed action—not a hunch.
KPIs to watch on your dash
- Adoption rate: % of shipped campaigns sourced from Top-Posts.
- Time-to-first variant: hours from save → first live asset (target: ≤48h in Fast-Lane).
- Lift vs. baseline: engagement/conversion delta on adapted narratives.
- Owned vs. social contribution: are you placing stories where attention really is this week? (Blackweek evidence: homepage + newsletters carried conversion while social drove inspiration.)
7-day quick start (copy/paste)
- Build your panel of leaders, competitors, suppliers; switch on category alerts.
- Shortlist 10 candidates using sort + keyword filters; read AI interpretations.
- Create tasks for the top 3; adapt titles/copy/keywords with **AI assist**.
- Ship one **Fast-Lane test** (≤48h); place where attention is proven this week.
- Measure & document learning; roll winners into your **28-Day Pulse** plan.
- Add 5 new candidates to keep the library fresh.
- Rinse and repeat weekly—your repository becomes the backbone of agile storytelling.
Conclusion
The **Top-Posts Repository** turns market proof into brand-right action. By systematically finding, saving, and adapting the best narratives from leaders and competitors—with AI help and governance—you reduce time-to-launch, protect brand voice, and compound ROI. Start your day in the repository, not a blank doc, and ship what the market is ready to hear now.
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Why it matters
- Shortcut to proven narratives
- Higher creative hit rate
- Team enablement
How it works
- 15‑month library of high‑performers
- AI interpretation and tags
- Save favourites & create tasks
High‑performing posts from the last 15 months with AI tags and interpretation.
Yes—use as inspiration and templates; your team creates original assets.
It raises the hit rate of creative sprints by showing what resonates now.