Build your Brand Panel
Create a panel of leaders, competitors and suppliers for full transparency and faster reactions.
Why a Brand Panel matters
If you want to be first to know and first to act, you need a **living view of your market**—who’s talking, what’s landing, and where demand is moving. A **Brand Panel** gives you that view: you select your leaders, competitors, and suppliers, then receive daily/weekly insights with alerts, top-performing posts, and trend topics for your industry.
Unlike ad-hoc monitoring, a panel turns noise into action: it tracks brand communication that generates high impact, ranks top posts, and summarizes major trends so your team can **translate what works—fast**.
What your Brand Panel includes
- Leaders, Competitors, Suppliers: classify brands from a broad universe and watch how their campaigns perform.
- Alerts & Notifications: get proactive pings on product/category/campaign movements that could help or harm you.
- Trend-Scout: see buzzwords and a clear-text summary of major trends overall and specifically for your selected brands.
- Top-Posts & Campaigns: sort by market/community ratings, filter by campaign type or keywords, and create tasks from the best candidates.
- AI assistance: recommendations for titles, copy, and keywords so you can adapt winners to your voice.
How to build your Brand Panel (step-by-step)
- Map the ecosystem
Start with four buckets: Me (your brand), Competitors, Suppliers, Leaders. Add “SEO/similar audience” look-alikes to widen your lens.
- Select the brands
From the available brand universe, set up your monitor and classify each brand into the buckets above. Prioritize those shaping the category narrative and those closest to your buyers.
- Turn on Alerts
Activate product/category/campaign alerts and **real-time triggers** so you know when a competitor launches or a new hype breaks—crucial for the **2-day fast lane**.
- Add Trend-Scout topics
Seed keywords around your core categories and adjacent lifestyles. Trend-Scout will surface buzzwords and major trends on the full panel and for your chosen brands.
- Configure “Top-Posts” views
Use the Top-10/Top-N posts and market ratings to see what’s resonating now; filter by format/keyword and save candidates to tasks.
- Close the loop
Each week, convert 1–2 validated ideas into tests and measure impact. Don’t reinvent the wheel—learn from winners and adapt to your brand and segments.
What to monitor (so you spot opportunities early)
Three sources consistently reveal upcoming opportunities your panel should highlight:
- Hype/Trend keywords (fast-rising interest)
- Seasonal “last year’s winners” (repeatable plays)
- Competitor actions (gaps to exploit or moves to counter)
Combine these with your panel’s daily + weekly reports to understand what drives people and who is driving them—then route decisions to **match or drive the market**.
Example: translating panel signals into action
Your panel shows that “pre-access” offers are spiking among category leaders and that homepage + newsletters convert best in crowded periods. You add a **48-hour “member-first” promo** to owned channels and build follow-up stories into next month’s calendar. That approach echoed peak-season patterns where 1,800+ posts ran, yet owned channels carried much of the conversion.
Governance & workflow tips
- Keep decisions auditable: if a panel insight leads to spend (e.g., promo, pricing), run it through a **Decision Board**—scope → drivers → opportunity mapping → simulation → execute.
- Use **templates, not blank pages:** adapt proven content with AI suggestions for titles/text/keywords; it’s faster and safer for brand.
- Align to **agile waves:** tag items for **2-Day Fast-Lane** or the **28-Day Pulse**; your master plan stays intact while you increase output.
Metrics your C-suite will care about
- Top-post adoption rate: % of panel winners you translated into your own campaigns.
- Alert-to-action time: hours/days from alert to live test (target ≤48h for fast-lane items).
- Trend capture rate: share of Trend-Scout topics you acted on before competitors.
- Outcome deltas: engagement and conversion lift from panel-informed activity, benchmarked against Always-On leaders.
Quick start checklist (copy/paste)
- Add Me, Competitors, Suppliers, Leaders + SEO look-alikes.
- Turn on Alerts and Real-time Triggers.
- Seed Trend-Scout with priority keywords.
- Bookmark Top-Posts; create tasks for the best candidates.
- Review winners weekly; roll validated themes into the monthly Pulse.
Conclusion
A **Brand Panel** is your market radar. Select the right brands, switch on alerts, follow the top posts and trend topics, and you’ll move from guesswork to **evidence-based action**. With this setup, your team can spot what matters, adapt in days, and grow relevance without derailing the plan.
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What you’ll get
- Configurable panel across 30+ industries and 700+ brands
- Alerts for brands, products and topics
- Repository of top posts for the last 15 months