Blackweek 2024: What worked in fashion retail
See promotion timing, discount patterns and channel tactics from Blackweek 2024 to shape your 2025 playbook.
Blackweek 2024: What worked in fashion retail
Learn from promotion timing, discount patterns and channel mixes observed during Blackweek 2024 in fashion.
What you’ll get
- Promotion density peaked on Black Friday with continued activity to Cyber Monday
- Owned channels (homepage & newsletter) carried much of the conversion uplift
- Young women responded on social; older couples via email & homepage
Frequently asked questions
Many brands ramped up from 21 Nov, with Black Friday as peak and continued activity through Cyber Monday.
Not necessarily—owned channels like homepage and newsletter drove much of the conversion uplift.
Young women engaged on TikTok and Instagram; older couples reacted more to newsletters and homepage offers.